In the era of digital, frequently we forgot that the most important key to success is by owning the customer. Owning your customer means complete control in understanding your customer journey and offering what customer wants. This talk also discussed the challenges faced by business owner today on how to be dealing with so many different sales channel options but yet still owning customer. This includes the role of omnichannel and knowing the best of each sales channel can bring.
Target audience: Business Owners