Take a whistle-stop tour through your customer’s eCommerce journey with a spotlight on the Google and web technologies that help you build and measure success. Once there, the average web site doesn’t always deliver a great experience. We’ll look at how to improve that with the Magento ecosystem and identify the highest ROI options for improving performance on your site today. With your customer ready to buy, we’ll explore how the new Google Pay integration for the web can continue that quality, frictionless experience through to checkout. And of course, a repeat customer is better than a one-off customer – so we’ll investigate how to build retention with meaningful push notifications.
Target audience: Business Owners, Developers